I'm a graphic designer living in Buenos Aires. I create digital experiences, products and brands.
I've been working for digital agencies for the last 20 years. I worked within a multicultural team collaborating with creative directors, art directors, strategists, designers, copywriters, and developers, in charge of both the conceptual and ideation processes and of designing the visual systems for online and offline campaigns.
My challenge as a designer is to ensure that each piece or product is strategically aligned with the brand, the market needs and the objectives of each client.
BRANDS I'VE WORKED WITH:
Amex, Copa Airlines, KFC, MilllerLite, General Mills, Unilever, PureWick, PrimoWater, CenterPoint, Mexicana, CAT, Bupa, Hertz, Volkswagen, Playstation, Starwood, Baptist, Keiser University, Disney, Sony, BeIn Sport, USArmy, Chevron, Discovery, Intuit, Thrifty, Dollar, Firefly, Cheerios, Bisquick, Yoplait, Totino's, Toaster Strudel, Nature Valley, Green Giant, Cinnamon Toast Crunch, Go-Gurt, Fiber One, Pillsbury, Progresso, Aol, Pritty, Tarjeta Naranja.
SKILLS
Strong understanding of design principles.
UX Research, information architecture, wireframing and prototyping.
UX Research, information architecture, wireframing and prototyping.
Design systems.
Webiste & app design.
Conceptualization.
Social media integrated campaigns.
Brand Identity.
Illustration. Lettering. Handwriting.
Webiste & app design.
Conceptualization.
Social media integrated campaigns.
Brand Identity.
Illustration. Lettering. Handwriting.
Editorial Design
Presentations & storytelling.
Collaboration & attention to detail.
Presentations & storytelling.
Collaboration & attention to detail.
TOOLS:
Adobe Creative Suite - Figma - AI Tools
A BIT MORE ABOUT ME
I was born in Santiago del Estero, the oldest city of Argentina.
I am the second of four siblings. My mom is a dance teacher and my father was an architect.
At the age of four, I started dancing at my mom’s academy. For a big part of my life, I've been part of a folk dance ballet (yes, my mom's), where I met my lifelong friends. Thanks to that, I traveled around the world dancing and meeting beautiful people.
I grew up listening to folkloric rhythms from my country and the rest of Latin America, as well as drawing on my dad’s desktop, stealing his colored pencils, pens and papers. Before going to bed, I used to “read” a big Japanese logo design book. I’m sure that book made me want to start thinking about being a designer.
At the age of 17, I moved to Córdoba to study Graphic Design, where I met the other part of my lifelong friends. I graduated and I started working in the design industry just few months later.
When I'm not working, I enjoy drawing, playing piano, linoleum carving, and painting.