ABOUT THE PROJECT
This project involved building a brand proposal for 1122, a community club designed to bring people together through sports, culture, and family-friendly activities. The goal was to create an inclusive and multifunctional space that fosters wellbeing, social interaction, and community growth, while encouraging outdoor living and a connection with nature.
MY ROLE
I led the brand development from concept to visual identity. This included defining the brand essence, naming strategy, logo design, color system, typography, and tone of voice. The proposal focused on expressing the values of inclusivity, vitality, and connection.
OUTCOME
The result was a fresh and versatile brand concept that captures the spirit of 1122 as a vibrant meeting point for the community. The identity is flexible, easy to apply across physical and digital spaces, and strongly aligned with the project's social and environmental vision.
