OVERVIEW
Make It Happen is a campaign that ran in 2019 for Copa Airlines, with the aim of introducing the airline into the US market, as one of the leaders in its industry. But 2020 arrived and the world stopped.
CHALLENGE
Although the campaign plan continued in 2020, the evolution of the approach was to rescue the solid call to action of “Make It Happen” and add layers of emotional release based on the renewed need to travel that the covid lock down had imposed upon us all reminding audiences of the reward of travel, and the need to reconnect with ourselves, with family and with the things we love.
MY ROLE IN THE TEAM
My task for this project was to design the Make It Happen microsite, keeping in mind the campaign objectives and the new strategic approach. The stages of the process were the following:
User personas analysis and key tasks
Competitive benchmark
Heuristic Analysis
Information Architecture
User flows
Wireframes and interactive prototypes
User tests
Design system
Interface design
AGENCY: M8-Dentsu
