OVERVIEW
Gin Secreto is a handcrafted gin made in Santiago del Estero, Argentina. In its recipe, traditional botanicals with products from the northwest region, such as carob and mistol are combined. The carob is a tree that is part of the landscape of the region. Its fruit, golden carob pod, is one of the distinctive ingredients of Gin Secreto.
THE CHALLENGE
The client's request was to design the brand and the label of the bottle, taking as a premise the elements that are part of the Santiago del Estero landscape, such as the typical elements, trees and regional fruits, and the "coyuyo" (cicade), which is a very particular symbol in the culture of the northwest Argentina.
I created the brand guidelines, including the logo, its illustrations, labels and some brand applications.
Cicade wings illustration process
