OVERVIEW
KFC was releasing its new "all chicken, no crust" product, the Chizza, which combinated perfectly chicken and pizza.
CHALLENGE
They were looking for a fresh, innovative and engaging campaign so people could get to know this new product.
SOLUTION
First the Agency had to come up with a concept that would strongly connect with the audience, so we worked under "the best of both worlds", emphasizing the product's qualities and how great it is to mix two amazing things.
After some research, we discovered that video making was the new trend, so we hopped on it and created a fun experience: we'd give users funny half of videos and they would film themselves completing the other half and sharing the result on social media.
MY ROLE IN THE TEAM (what I did)
I participated in this project as an art director.
We worked with a copywriter and a creative director. We were in charge of doing the brainstorming, putting together the conceptual proposals and the design and adaptation of all the elements of the campaign.
AGENCY: M8
