ABOUT THE PROJECT
This project was a brand refresh for Jalasoft, a Latin American tech company. The goal was to strengthen its visual identity to clearly reflect its essence as an innovative, solid, and talent-driven organization. We set out to create a defined, modern, and authentic look & feel, aligned with the company’s current positioning and future vision.
MY ROLE
I was in charge of the full development of the Brand Book, including the redesign of the visual system: logo, color palette, typography, visual tone, iconography, and brand application guidelines. I also worked on the brand narrative to ensure a strong connection between its visual and verbal identity.
OUTCOME
The result was a refreshed, clear, and consistent identity that reinforces Jalasoft’s core values and elevates its brand perception—both internally and externally. The new Brand Book became a strategic tool to align all brand communications across touchpoints.
