OVERVIEW
CenterPoint Energy, Inc., headquartered in Houston, Texas, is a domestic energy delivery company that includes electric transmission & distribution, natural gas distribution and energy services operations.
CHALLENGE
CenterPoint Energy was seeking to modernize and optimize its centerpointenergyretail.com web property, which includes marketing content and the enrollment/registration web application for "new customers" and "existing customers" and accompanying APIs.
At the time, the web-based application was built as a single page application (SPA), which was not optimized for consumption by robots and search engine crawlers. This negatively affected search engine rankings and prevalence, and limited CES from having some common features, such as A/B testing, independent content creation, editing and management, and creation of automated. marketing campaigns.
OBJECTIVES
Main
Drive conversions
Drive conversions
Secondary
Increase Search engine visibility, optimize content, increase speed, improve customer experience, improve enrollment flow, provide product information, allow for promotions, ease on maintenance and seamless integration into 3rd party systems.
Increase Search engine visibility, optimize content, increase speed, improve customer experience, improve enrollment flow, provide product information, allow for promotions, ease on maintenance and seamless integration into 3rd party systems.
MY ROLE IN THE TEAM (what I did)
UX Research
Task flows
Site architecture
Wireframes
Interactive prototypes
