OVERVIEW
KFC a new product perfectly made for two: Chick 'N Share and they wanted to communicate it online. We came up with a simple game: users had to connect with Facebook to get their half of the ticket, and send the other half to a friend. Once each had their piece of the ticket, they needed to go to KFC and join their phones to make one complete ticket and get a discount.
CHALLENGE
With 40+ markets, various regions and two languages, the challenge was to create a consistent brand strategy while promoting a new product. This had to appeal to young adults, excite them and drive visits to local restaurants.
SOLUTION
Through social posts, users were invited to get Chick 'n Share incentives by following instructions on KFC's platform. Amplification of the campaign occurred using digital check-ins. Once users followed the steps, they received half of a coupon with directions to choose a friend to share their meal with and send them the other half of the coupon.
MY ROLE IN THE TEAM
I participated in this project as an art director.
We worked with a copywriter and a creative director. We were in charge of brainstorming, putting together the conceptual proposals and designing and adaptating of all the elements of the campaign.
AGENCY: M8
Video Presentation:
Key Visual
Social Posts
Door Decals
Facebook Cover
Tray Liner
Landing Page
