OVERVIEW
American Express® needed to find a way to stimulate the use of their International Dollar Card products during the times of COVID.
CHALLENGE
How do you stimulate the use of a travel card when travel is stopped worldwide?
Due to halted travel, we had the task of identifying opportunities where American Express® International Dollar Card members could make use of their cards.
SOLUTION
Recognizing key online spending trends, campaigns were generated with relevant emotional hooks that added the reward rationale to ease purchase remorse. Card holders were reminded of the
“win-win” scenario that everyday expenses could have, thus easing their emotional path to purchase.
MY ROLE IN THE TEAM
I participated in this project as an art director. My tasks included reviewing the style guides, applying the design system to the email pieces and designing them according to these parameters.
AGENCY: M8-Dentsu
